Case study

A Digital Treasure Hunt for Diptyque’s 60th anniversary

We met with Delphine Ben Achour, International Training Manager at Diptyque, following the launch of a digital treasure hunt.

Picto personnes

800

Picto temps

5 x 10 min

Picto Euros

Event

We met with Delphine Ben Achour, International Training Manager at Diptyque, following the launch of a digital treasure hunt.

Diptyque is taking its players on board the Grand Tour: a digital treasure hunt with a focus on travels and emotions.

To celebrate its 60th anniversary, the Parisian perfume and candlemaker Diptyque called on the Emeraude Escape teams to develop a digital Escape Game in the form of a giant treasure hunt. A success for the brand, since Le Grand Tour, the title of the custom-made digital game, was awarded the innovation prize at the Teach On Mars Awards, which rewards the best digital training platforms.

Yann Jestin, Digital Project Manager at Dior Couture and member of the jury of experts for Teach on Mars, said the following: “A big congratulations to the Diptyque team for this breakthrough. An immersive experience that took me on a journey. A suspended moment with a very good pedagogy, mastered animations, an incredibly beautiful design and in line with the brand image.” He continues: “A big congratulations to the written texts that help us to smell the perfumes even behind a phone. Let’s not forget the possibility of leaving and coming back, having stamps, discovering archive photos… I can’t help but point out that I went to buy the Paris candle after doing this M-learning.

Aimed at all Diptyque Paris employees worldwide, the game, available in seven languages, features five of the brand’s signature destinations at the heart of a limited edition collection, Diptyque’s Grand Tour allows players to travel sensorially to Paris, Venice, Milies, Kyoto and Byblos to collect memories of the founders, the ingredients and inspirations behind each product. At the end of each experience, the player earns a stamp of the city to collect in his passport, like “pieces of culture” brought back from different adventures.

A gamified and complete experience that allows the brand to educate, transmit and entertain through a mythical journey.

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